Location Scouting in the Detroit for SHEI Magazine

Our first time working with an international brand was a partnership for a watch and bicycle based shoot with Shinola Detroit. The week before the shoot, Photo, Fashion, and our EIC came down, en masse, to scout locations. Midtown near the flagship store is full of nooks and crannies, including a Green Alley down near the Traffic Jam bar. Our Fashion Editor, Aaron had some concerns. Despite the warm weather that weekend, the forecast was windy and cold for shoot day, and while bicycles would have been easier to shoot outside, cold models do not compelling images make. Back inside the store, our contact Amy offered to show us the workshop and a warehouse in the back belonging to Motor City Brewing Works. In the warehouse, we found a half-pipe covered in graffiti and tossed around the idea of shooting with the bikes there briefly, but decided in the end that the floor was safer. Stay tuned for shoot day in the next installment.

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